We at Genuine Co. Acknowledge the Traditional Custodians of the land upon which we live and work. We acknowledge the continual and sacred role that First Nations communities hold in the continuation of culture and caring for the land, skies and waterways. Sovereignty has never been ceded. Always was, Always will be.

We are dedicated to fostering and embracing diversity and do not stand for any form of discrimination. We embrace people from all backgrounds, regardless of their ethnicity, gender identity, sexual orientation or faith.